Why does Chinese Art History lead to Text and Image Studies?
This video explores a crucial shift in humanities research—from the traditional study of art objects to a broader understanding of images as “texts” that carry meaning across media, time, and culture.
Starting from Chinese art history, we examine how scholarly questions have evolved: not only what we see, but how we interpret, connect, and generate meaning through images.
This intellectual trajectory leads to Text and Image Studies, and further to Text and Image Studies on AIGC, a methodological framework for understanding the humanities in the generative AI era.
Rather than replacing art history, this shift expands it—opening new possibilities for interpretation, interdisciplinary thinking, and human creativity.
为什么中国艺术史会走向文图学？
本视频探讨人文学研究中的一个关键转向：
从以“艺术作品”为中心的研究，转向将“图像”理解为一种可以被阅读、诠释与生成意义的“文本”。
以中国艺术史为起点，我们重新思考学术问题如何发生变化：
不只是“看到了什么”，而是“如何理解”“如何连接”“如何生成意义”。
这一发展路径引向“文图学”，并进一步延伸为“AIGC文图学”，成为理解生成式人工智能时代人文学的重要方法论。
这并不是对艺术史的取代，而是对其边界的拓展——开启新的诠释方式、跨学科路径与创造可能。